I'm over lifestyle influencers

I'm over lifestyle influencers

If you've ever watched a daily vlog, a package unboxing, or a clothing haul on YouTube, you may understand the appeal of lifestyle influencers. These manicured, subtly-filtered people — who are usually women — enchant their viewers with their ringlit videos and highly-curated Instagram feeds.

Even before COVID, these types of influencers were facing backlash for a number of reasons — quitting their "real" jobs, contributing to unattainable body image ideals, selling snake oil, among others. 

Now, nearly a year into the pandemic, there's more to loathe than ever. I'm over lifestyle influencers, and I don't know if I can ever go back.  Read more...

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